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Building knowledge, project planning & historical context

Historical reference

BuildingWhat Round 2: The Proposed Second Campaign

The proposed second BuildingWhat television campaign.

Two empty picture frames behind a television with a blank screen.
AI-generated editorial illustration; not a historical photograph or evidence.

What Round 2 proposed

Round 2 was a proposed second stage of BuildingWhat television advertising. A NorCalTruth reprint dated 5 December 2010 of campaign text and an archived AE911Truth-hosted bulletin displaying 7 December 2010 describe a larger New York City campaign for mid-to-late January 2011, with online, print and public-relations work. [1] [2]

The planned advertising and fundraising

Fundraising was intended to support the next round of television advertisements, which the proposal described as much larger than the first. The appeal sought contributions for that work. [1]

What the surviving announcements establish

The two dated accounts overlap in wording and are not independent confirmation. They establish that a second round was proposed and how its authors described the plan; neither account is an authenticated original dispatch. No results record for the campaign's completion, fundraising or broadcasts appears in the available material, and that gap does not show that records are absent elsewhere. [1] [2]

Sources

  1. NorCalTruth, reproducing text attributed to Building What
  2. Architects & Engineers for 9/11 Truth, archived by the Internet Archive